CALLAWAY BIG BERTHA IRONS       This week we take a look at the New Big Bertha iron from Callaway Golf. This iron design features a low center of gravity and a generous off-set that launches the ball high and…

    CALLAWAY BIG BERTHA ALPHA 815 & ALPHA 815 DOUBLE BLACK DIAMOND       The 2015 new product introductions continue this week with the Callaway Big Bertha Alpha 815 and Alpha 815 Double Black Diamond. These drivers offer…

      People often think if they miss out on getting a club fitting in the spring or early summer, then they might as well wait until next year. However, getting your clubs fit in the fall has advantages…

  This week we introduce SCOR Golf to our product line. SCOR Golf's focus is on the "scoring clubs" or those clubs that golfers use from 130 yards and in. The loft options range from 41 to 61 degrees allowing…

  In August 2000, I was headed to a convention in Lexington, KY which started with a reception on Sunday night August 20th. I was not in the golf business at this point in my life, BUT being the golf…

BRIDGESTONE INVITATIONAL   Akron, OH    This week marks the return to Akron, OH for the Bridgestone Invitational. The event is played at the Firestone Country Club, which is one of America's iconic private clubs and has hosted the PGA…

Ping G30 "Launch"     Question: What do Bubba Watson, Angel Cabrera, and Golf Etc. Wichita all have in common? Answer: we all have turbulators. What??? Yes, that means that Ping is launching the new G30 series of drivers, fairway…

    Do you choose your golf ball based on price? Do you choose your ball based on what is most popular on Tour? If so, you may be playing the wrong golf ball for your game.   A ball…

     One of the most common finds when we spec out clubs during an iron fitting is large gaps in loft once we get to the wedges. The loft on the modern Pitching Wedge has gotten stronger (typically 44-46°)…

EQUIPMENT TRAILERS AT CRESTVIEW In my years working on the PGA Tour you would typically see 10 to 15 trailers at each week’s event. If you wander over to the south parking lot this week at Crestview you will see…